What happened
The Electronic Frontier Foundation (EFF) released its annual Opt Out October campaign, encouraging individuals to regain control of their data by opting out of major platforms, apps, and operating systems. The initiative provides resources, merit badges, and a hub of alternative software options to help users reduce data collection and AI training usage. Participants are urged to share their progress on social media.
Why it matters for trust and compliance
- Its status is announced. It is not law yet. Track it, but do not treat it as an obligation.
- The campaign highlights consumer-driven privacy actions as a practical alternative to regulatory solutions.
Who is affected
technology controller platform Electronic Frontier Foundation
Recommended actions
- Check that privacy notices describe the practices this addresses.
- Confirm access, correction, deletion and opt-out requests are handled within the required time.
- Revisit retention schedules and data minimisation for the data involved.