What happened
The Supreme Court will hear Salazar v. Paramount Global in the October 2026 term to resolve a circuit split on the definition of “consumer” under the Video Privacy Protection Act. The case arises from a class action alleging Paramount disclosed a user’s video‑viewing history via a Meta tracking pixel without consent. Lower courts dismissed the claim, with the Sixth Circuit affirming dismissal in April 2025.
Why it matters for trust and compliance
- Its status is pending. The case is still open; the outcome may change what it means.
- The ruling will determine how broadly the VPPA applies to digital video platforms and tracking technologies.
- It relates to VPPA. The regulations library explains what that law requires.
Who is affected
technology media controller processor Paramount Global Meta EPIC
Recommended actions
- Review consent, cookie and tracking practices against the requirement.
- Check that privacy notices describe the practices this addresses.
- Inventory where this data is shared or sold and whether opt-outs are honoured.
- Inventory AI or automated decision systems in scope and their assessments.