EFF and allies recommend new privacy safeguards to protect Brazil's electoral integrity

What happened

The Electronic Frontier Foundation, Access Now and Data Privacy Brasil issued recommendations urging stronger personal data protection in Brazil's elections. They call for prohibiting processing of sensitive political data, requiring explicit consent, and disabling political micro‑targeting tools.

Why it matters for trust and compliance

• Its status is proposed. It is not law yet. Track it, but do not treat it as an obligation.
• The recommendations aim to use privacy law enforcement to reduce manipulative political content and protect democratic processes.
• It relates to LGPD. The regulations library explains what that law requires.

Who is affected

Recommended actions

1. Review consent, cookie and tracking practices against the requirement.
2. Check that privacy notices describe the practices this addresses.
3. Revisit retention schedules and data minimisation for the data involved.
4. Inventory where this data is shared or sold and whether opt-outs are honoured.
5. Inventory AI or automated decision systems in scope and their assessments.